Activision Reveals New Plans for the Call of Duty Franchise

Activision Publishing Inc. reveals new Call of Duty Franchise PlansActivision Publishing Inc. announced their new strategic plans for one of the best-selling video game franchises of all time, the Call of Duty series.

Their plans include a formation of a dedicated business unit that is expected to bring together its various new brand initiatives with dedicated resources worldwide. Activision Publishing Inc. plans to expand the Call of Duty brand with the same focus seen in its Blizzard Entertainment business unit. This means that a focus on high-margin digital online content will be included, as well as furthering the brand as the leading action entertainment franchise in new geographies, genres and digital business models.

President and CEO of Activision Publishing, Mike Griffith, stated that 2010 will be another important year for the Call of Duty franchise. He also stated that in addition to continued catalog sales, new downloadable content from Infinity Ward and a new Call of Duty release will be crafted. Mike Griffith also said that they are excited about the opportunity to bring the franchise to new geographies, genres and players.

A new Call of Duty game will be developed by Treyarch and released this fall. In addition to that, Infinity Ward is going to release the first two downloadable map packs for Call of Duty: Modern Warfare 2 this year.

Activision Publishing Inc. is also announcing for the first time that a new game in the Call of Duty Franchise is expected to be released in 2011. This title, however, is going to be developed by a newly formed studio named Sledgehammer Games. Sledgehammer Games will extend the franchise into the action-adventure genre. The studio is helmed by industry veterans Glen A. Schofield and Michael Condrey. In prior to joining Activision Publishing, Glen A. Schofield was the Executive Producer of Dead Space, the award-winning game. Michael Condrey however was the Sr. Development Director on that game. The Dead Space Franchise has won more than eighty industry awards around the world including the prestigious A.I.A.S. Action Game of the Year and two B.A.F.T.A.S.

Philip Earl will lead the Call of Duty business unit. He currently runs Activision Publishing's Asia Pacific region and has previously served in senior executive positions with Procter & Gamble and Nestle. Chief Technology Officer, Steve Pearce, and Head of Production, Steve Ackrich, of Activision Publishing will lead Infinity Ward on an interim basis. Jason West and Vince Zampella are no longer with Infinity Ward.

Last by not least, Activision Publishing Inc has announced that the company is in negotiations with a variety of partners to bring the Call of Duty series to Asia. Asia is by far one of the fastest growing regions for online multiplayer games in the world.

Activision Publishing Inc. is based in Santa Monica, California, and is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision Publishing Inc. maintains operations in the United States, Canada, the United Kingdom, France, Ireland, Italy, Germany, Sweden, Norway, Spain, Denmark, the Netherlands, Russia, Australia, Japan, South Korea, China and the region of Taiwan.

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