Game Bridger Entertainment announced the grand opening of their In-Game based Item Mall, for its new parkour racing game entitled, FreeJack. FreeJack is a free-to-play game, and Game Bridger is also giving away extra ten percent GamerKash with each deposit made throughout October 20th.

“The FreeJack Item Mall will open with a wide selection of stylish clothing and decorative items so players can begin personalizing their in-game avatars and living spaces,” said Matthew Denomme, marketing manager at Game Bridger Entertainment, “FreeJack’s contemporary setting and subject matter make it uniquely suited to fun in-game items that are referential of current pop culture styles and trends.”

Italy’s premier Television and Cross-Media awards festival, The “Cartoons on the Bay – Pulcinella Awards 2010″, announced its shortlist for the Best Interactive Animation award.

The UK Publisher Reef Entertainment and the Leading Italian independent developer Raylight are included, with their extreme sports game Free Running on the Nintendo Wii Home Gaming Console.

For the first time the 14th year old international television and multimedia animation festival has included entrants from the video games market and their contribution to the mainstream entertainment medium.