The trade association that is representing the United Kingdom Games Industry, TIGA, announced today that Kempt is its newest member.

Specialized in the conception, production and promotion of Advergames, Kempt is a flash games developer and a leading agency in this rapidly growing form of brand communications.

Kempt are also the people behind some of the biggest Advergame campaigns ever to be released including kingofdefenders.com, which has received 70 million visits worldwide.