Criterion Games, a studio of Electronic Arts Inc. today announced a demo for Need for Speed: Hot Pursuit. The demo will give gamers early access to this holiday’s hottest action racing title.

Need for Speed Hot Pursuit ships on November 19th, 2010 and is already earning accolades from critics worldwide for pioneering a new innovation within the racing category. “Need for Speed Hot Pursuit could redefine online racing forever,” stated GamesRadar in their summer preview of the game. In Europe, Eurogamer noted that, “Friends, data and photos continuously stream into view, all offering new gameplay opportunities and challenges.”

Square Enix London Studios today announced that the critically acclaimed Batman: Arkham Asylum, licensed by Warner Bros. Interactive Entertainment on behalf of DC Entertainment, will be available in the United Kingdom from 22nd October, 2010, on the PlayStation®3 Platinum range from Sony and the Xbox 360 Classics range from Microsoft.

Batman: Arkham Asylum offers players diverse game play that pushes the envelope for all action, adventure and superhero games and exposes players to a unique, dark and atmospheric adventure.

EXOR Studios is very proud to announce the second free expansion for Zombie Driver that will introduce the new “Blood Race” mode into the game.

This time players will be able to race against other zombie apocalypse survivors in a brutal tournament in which the only rule is survival of the quickest.

New exclusively created race tracks  are full of destructible elements as well as hordes of zombies that try their best to prevent contestants from finishing the race. New explosive in-game footage is now available while more details about this new game mode including the release date will be unveiled soon.

Tripwire Interactive and Teotl Studios announced that The Ball is now available for pre-purchase on Valve’s Steam Platform for the price of 18 Euros. Players can also grab the game for 10% off until the 26th of October, which changes its price to 16 Euros.

Players who pre-order The Ball through Steam will also receive The Ball hero as a playable character in Killing Floor.

The Ball will officially launch on Valve’s Steam Platform on the 26th of October for the price of 20$ or 18 Euros for Europe.

Game Bridger Entertainment announced the grand opening of their In-Game based Item Mall, for its new parkour racing game entitled, FreeJack. FreeJack is a free-to-play game, and Game Bridger is also giving away extra ten percent GamerKash with each deposit made throughout October 20th.

“The FreeJack Item Mall will open with a wide selection of stylish clothing and decorative items so players can begin personalizing their in-game avatars and living spaces,” said Matthew Denomme, marketing manager at Game Bridger Entertainment, “FreeJack’s contemporary setting and subject matter make it uniquely suited to fun in-game items that are referential of current pop culture styles and trends.”

Borderlands – Game of the Year Edition is now available for Xbox 360, PlayStation 3 and Windows-Based PCs for the price of 29GBP. The Game of the Year editions come with the stand-alone game, accompanied by all the downloadable add-ons ever released for the game.

Gamers who purchase this edition will also get a certificate for Duke Nukem Forever First Access Club, which grants you exclusive benefits and early access to the playable demo, before it is even publicly released.

The developers of the best-selling franchises like Counter-Strike, Half-Life, Portal, Left 4 Dead, and Team Fortress, and also leading technologies like the Steam Platform, and the Source Engine, Valve, announced a sequel to one of the most played mods worldwide, Dota 2.

Dota 2 will be released for Windows-Based PCs, and MACs in 2011 as a totally new, retail game. It will feature a unique combination of online real-time strategy and role-playing action that has made the mod popular in the first place, with tens of millions of gamers worldwide, expanding each and every day.

bitComposer Games announced today that it will be bringing its popular arcade space shooter, Ion Assault, which is based on particle gameplay, to Valve’s Steam Platform for PC.

Ion Assault is only available for Microsoft’s Xbox 360 video gaming console at the moment. The game combines classic arcade shooter elements with familiar game concepts like Asteroids, resulting in an innovative and fun arcade.

Ion Assault will be available on Valve’s Steam Platform in November 2010, for Windows-Based PCs.

Developer of Cradle of Persia, Cradle of Rome, and Golden Trails: The New Western Rush, Awem Studio, just released The Island: Castaway, which is a simulation video game that incorporates adventure game-play elements. The game is available exclusively at awem.com.

Players will experience a thrilling adventure with The Island: Castaway, on an ocean stormy ocean with a group of survivors, who quickly travel to the nearest island, but hardly have time to make decision as mysterious things begin to occur.

The Electronic Arts studio, Visceral Games, announced today that the prologue to Dead Space 2, entitled Deadp Space Ignition, will be available for free on the 13th of October for those users who pre-order the Dead SPace 2 video game at GAME or GameStation in the United Kingdom.

Dead Space Ignition will reveail the exact events that lead up to next installment of Dead Space, Dead Space 2. Players will be rewarded with unlocks like an exclusive Hacker suit.

Dead Space 2 prologue can also be purchased for those who are not planning to preorder the game at the moment, for the price of 4.99 GBP

Lace Mamba Global confirmed today that the release of Jane Jensen’s Gray Matter is going to be delayed until the 25th of February 2011, for both Xbox 360 and Windows-Based PC versions of the video game.

The development team has worked really hard to be able to finish the game for an October release, but unfortunately, due to the time frames, they had no alternative but to delay the release.

According to Jason Codd of Lace Mamba Global, the development team understands that this can be quite frustrating for those users who have already pre-ordered the game

Vuzix Corporation is a leader in video eyewear who has announced today that their highly-anticipated PC Versions of Augmented Reality Wrap 920AR Sunglasses are now shipping to research and industrial orgranizations and also universities.

Vuzix Corporation expects to ship to its retail partners around the world in the first quarter of next year, 2011.

The Augmented Reality Wrap 920AR Sunglasses are the world’s first mixed reality sunglasses that enable the users to witness realistic world environments and computer generated imagery.